Khepri Digital Articles
SEO Case Study Singapore: Growing Daily Traffic by 250% within 3 months
If you're starting a new website from scratch, let me share with you some steps and strategies that my team at Khepri Digital took to grow a relatively new Elderly Care service website by 250% in just 3 months. Our content-driven strategy is used for many of our current clients and can be used to deliver some quick, quick wins.
Optimizing Ad Spend: The Art of Negative Keyword Match Types
Mastering the art of negative keywords plays a crucial role in achieving this delicate balance, profoundly influencing the effectiveness of your advertising endeavours. Strategic implementation of negative keyword match types empowers advertisers to fine-tune their targeting strategies, improve ad relevance, and, ultimately, optimize ad spend.
The Power of Target CPA in Google Ads Campaigns
In the ever-evolving landscape of digital marketing, mastering the right bidding strategy is crucial for advertisers seeking optimal results. Among the arsenal of bidding strategies available in Google Ads, Target CPA (Cost Per Action) stands out as a powerful tool.
A Step-by-Step Guide on Duplicating Google Ads Campaigns
In the dynamic world of online advertising, optimizing your Google Ads campaign is crucial to staying ahead of the competition. One powerful strategy to enhance your campaign management is duplicating Google Ads campaigns.
Technical SEO vs On-Page SEO: Unveiling What Matters More
In the dynamic realm of Search Engine Optimization (SEO), two pillars stand tall: Technical SEO and On-Page SEO. These two approaches play pivotal roles in determining a website's search engine visibility and, consequently, its success in the digital landscape.
Optimize Your PPC Game: A Guide on Google Ads Bid Strategy
Mastering Google Ads bid strategy is a pivotal step towards unlocking the full potential of your Pay-Per-Click (PPC) campaigns. This comprehensive guide delves into the intricacies of effective bidding, providing insights into Google Ads bidding strategies for optimal results.
What Are Impressions on Google Ads - A Definitive Guide
Google Ads stands as the dominant force, forging connections between businesses and their target audience through a multitude of strategic campaigns. One fundamental metric that plays a pivotal role in assessing the effectiveness of these campaigns is "impressions."
