Improving website performance and scaling the SERPs in the field of search engine optimization (SEO) requires an intimate familiarity with the most important ranking variables.
The 10 Best Free Keyword Research Tools For Boosting Your SEO Strategy in 2023
What is SEO?
Search Engine Optimisation (SEO) is a content strategy that optimizes the content of pages and blogs. This allows websites to appear on the first page of different search queries, like on google. It uses relevant keywords, phrases, and sentences to drive traffic to your site.
With the right keywords, SEO will help you reach the top rank in search engines. Thinking and researching each keyword that may make your article seen widely on the web is hard.
This is why tools that provide you with the best keywords exist. They aim to give you hundreds or thousands of keywords for articles within seconds.
What do these keyword research tools do?
A keyword research tool is a device that analyzes what users look for online. It shows suggestions on the best keywords and hashtags to write. It is not only limited to one country but all over the world.
These tools get their keyword ideas from the search result pages of search engines. They can also create original keyword suggestions to avoid similar keywords to other websites.
Gaining website traffic is a result that business pages want, especially with the many competitors. By using a keyword planner, you will knock out your competition.
How this fits into your marketing strategy
Finding keywords can be tricky, but fear not, for there are many keyword research tools to having domain authority. You can use the help of a keyword manager when making your keyword list.
We can utilise two kinds of tools: free and paid keyword research tools. In this article, we'll be discussing the 10 best keyword research tools in 2023!
The Top 10 best tools for keyword research that are free!
1. Soovle
If you want your target audience from different search engines to discover you, Soovle is the way to go! They can provide you with new keywords, as most of the related keywords you can find are only within the Google search data.
What makes it even better is that Soovle can analyze keywords from seven search engines in real-time while you type your given keyword.
You can find it on:
2. Google Keyword Planner
Designed for those who use Google ads often, you can find the keyword search volume, biddings, SEO, and other data on Google metrics. You can browse the monthly searches and even download the list if you like, all for free.
To use this site, you need a Google ads account first.
You can find it on:
ads.google.com/home/
3. Semrush
Working differently than most, Semrush is a free keyword tool that gives you the keywords with the competition ranking. The related keywords that it provides are generally hard to find.
Semrush is famous for its Keyword Magic Tool. With the 21 billion in their database, You can optimize and even generate your related terms while scrolling only a little.
They offer more than just their keyword tool; they also provide SEO services, content marketing, competitor research, PPC, and social media marketing.
You can find it on:
4. Keyword Snatcher
If you like a single yet thorough keyword research tool, Keyword Snatcher is your buddy! You can generate thousands of relevant keywords within only a single search. You can select which search queries to gather keyword data from and download the list in your preferred format.
However, it does not give you an analysis of the target keywords. But if you prefer to optimize your keyword ideas, Keyword Snatcher has a keyword filter for word count in their keyword list.
You can find it on:
5. Jaaxy
When looking for the best free keyword research instruments, Jaaxy can help you! Aside from having SERP features, The website provides extensive data on every keyword. For example, you can view the traffic potential, search volume, how many from the competition are trying to coin the keyword, and its SEO rank.
Jaaxy has a free and paid search option.
You can find it on:
6. SpyFu
If you want to see how your competitors are doing, this is the free keyword research tool. Inspired by their name, SpyFu allows you to discover how SEO is used in the competition.
Their new feature shows previous data so you can see how well their site does regarding organic keywords, ad performances, SEO rankings, and backlink performances.
You can drop the URL links of the website you want an analysis on, but you must create an account when adding more page links.
SpyFu offers other services, like SEO marketing, PPC analysis, Competitive analysis, and many more.
You can find it on:
7. Ahrefs Keywords Explorer
One of the most prominent websites, Ahrefs, is widely known for keyword ideas. You can never experience keyword difficulty when looking for long tail keywords for your landing page.
Their Site Audit feature analyzes your website before implementing great SEO or transformation.
Not only that, users of the tool say that keyword research has been a lot easier because of the immense details they provide. Searching for important keywords can be difficult, and Ahrefs is a free tool that will surely aid in keyword research.
You can find it on:
8. Answer The Public
Focusing on the different keyword trends, Answer The Public is a tool that displays keywords in a format that is pleasing to the eyes.
If you want to write about content based in another country, they offer a filter to establish the keywords in your writing in the correct location.
The site gives short and long tail keywords in 5 different types:
- Question
- Preposition
- Comparison
- Alphabetical
- Related
Not only limited to lists, but you can also choose to have keyword ideas be used in a visual format or download the data into a CSV file.
Answer The Public gathers their related data and makes suggestions based on the Bing and Google related search autocomplete feature. They add rank metrics and phrases from articles that may give you ideas on what to write.
You do not need to upgrade to the pro plan to do searches. You can make the most of the free version if you are a casual user.
You can find it on:
9. SECockpit
Are you a pro in the world of SEO? If so, then this is the free keyword tool for you!
Similar to other keyword research tools, SECockpit provides suggestions for the provided keyword ideas. Not only that, but they also give the estimated search volume, the rank for the word, and the traffic that can deliver.
However, it provides a detailed analysis when searching a specific URL or word for different business ventures, especially for research.
Beginners may experience keyword difficulty, but it is made for search engine optimization or SEO professionals.
SECockpit also offers free training for those who want to get more experience in keyword research.
You can find it on:
10. Moz Keyword Explorer
Moz takes a different approach to the keyword research field. Instead of giving literal keywords, you can get suggestions that think outside the box.
This free keyword research tool has features that help you visualize the following:
- number of clicks your target keyword can gather
- the search volume, and
- keyword difficulty.
There is also a "priority" feature wherein you can take all the metrics above and rank your free keyword to see if it will bring significant traffic.
Google is the speciality of the Moz Keyword Explorer, so if your target is another search engine, this SEO tool may be for someone else.
Aside from keyword exploring, they offer different products and even have tools for you to learn about SEO.
You can find it on:
Which of the best keyword research tools is for you?
The competition in search engine optimisation (SEO) strategy analysis is challenging. Many rank each example differently, especially the free tool market. Searching for the perfect one for you takes research and time. The web has multiple SEO tools, but these are the top 10.
We highly recommend that you also schedule a free consultation with Khepri Digital. Our expertise in enhanced keyword research can help increase traffic to your website.
Happy free searching!