Streamline Your Campaigns: The Best Marketing Automation Tools of 2023

Social media has become overwhelming. There are over 200 networks and billions of users. How do you simultaneously manage multiple networks like Twitter, Facebook, and Instagram?

Nowadays, managing one active profile has become a full-time job. Today's marketers can't avoid dealing with complexity. They must make informed media and channel allocation decisions. This task is demanding due to the multiple channels and technology-mediated business environment.

But what if it's possible to automate repetitive tasks? Modern problems require modern solutions. Marketing teams can now streamline and automate marketing processes. Various tools offer marketing automation solutions that can enhance marketing efficiency. Such often include facilitating repetitive tasks like email marketing campaigns, social media management, lead nurturing, and analytics tracking.

We’ve rounded up the best marketing automation tools of 2023 that will help you save time and increase your ROI. For e-commerce store owners looking to optimise the entire customer journey, these are the must-have tools for any marketer.

What is Marketing Automation?

Marketing automation is invaluable for businesses that want to maximise their marketing efforts. It entails the use of automation software that allows digital marketing and advertising agencies to streamline every marketing process used to support a digital marketing campaign, such as:

• Campaign management
• Audience segmentation
• Lead generation

Marketing software can simplify your marketing tasks and marketing strategy in general. With automation tools, targeting customers with SMS marketing and email campaigns is more doable now. Because powerful automation workflows assist with lead nurturing more effectively, the sales teams become more productive as well.

Why You Should Use a Marketing Automation Tool

A well-planned marketing automation strategy can save time and improve customer engagement. With the help of most marketing automation tools, you can do the following:

• Reach more potential customers
• Automate tedious tasks
• Create a consistent and personalised customer experience

The right marketing automation software also provides valuable insights into the behaviour of your market by tracking and analysing customer data. Marketing automation tools based on research can bring a lot of potential for your brand and team. No wonder more businesses are turning to automation software to help boost their marketing campaigns.

What is the Best Marketing Automation Software in 2023?

1. HubSpot Marketing Hub

HubSpot's Marketing Hub is the ultimate player in the marketing automation space.

This comprehensive toolkit provides everything you need to run successful campaigns, from email automation to search engine marketing. Rest assured that your campaigns are always tailored to the needs of your customers with features like:

• Automated segmentation
• A/B testing
• Lead scoring

Plus, the software integrates seamlessly with other popular applications to keep track of your progress and performance across different platforms.

Whether you're just starting with automation or looking for a more robust solution, HubSpot's Marketing Hub is the perfect choice for any business.

2. Sender

Sender is an excellent marketing automation tool, especially for beginners.

With its wide range of features, Sender can quickly help businesses automate their workflow and segment customer profiles. It is also one of the most cost-effective automation software available, with plans ranging from $8 per month depending on subscriber count and emails sent.

Users will be able to launch their first campaign in minutes with several workflow examples and several email templates to choose from. For users looking for a free option, Sender also offers a free forever plan with 15000 emails to 2500 subscribers.

3. Moosend

Moosend is an excellent choice for those looking for a cost-effective solution for their marketing automation needs. It offers powerful features like:

• Lead generation tools
• Reporting and analytics
• A/B testing

This marketing automation platform is committed to helping businesses grow and sell more effectively. Moosend makes it easy to automate marketing messages and trigger more customer actions through the following:

• Drag-and-drop landing page builders
• Pre-made automation templates
• Visual workflow builder
• Website activity tracking
• User activity tracking
• Ultrafast loading pages to help businesses create professional-looking landing pages that match their brand without any coding skills

Their subscription forms help businesses grow their mailing lists around the clock and collect valuable data to improve personalisation. With its redesigned platform, companies can effortlessly perform email marketing automation.

Look no further. This marketing automation solution can also do customer relationship management (CRM) integration, making it easy to automate workflows and enhance the customer experience. With 24/7 customer support, Moosend provides immediate, quality support and guidance to help businesses achieve marketing excellence.

If you're looking for a reliable and affordable marketing automation platform, then Moosend is worth checking out.

4. Mailchimp

Mailchimp is a popular email newsletter tool known for its exceptional marketing and charming monkey-fied aesthetic. They estimate that over 14,000 people sign up for their marketing platform daily. A free plan that gives access to most of the available automation tools makes it an excellent choice for personal and small business users. For low-volume clients, there are pay-as-you-go options.

Mailchimp stands out for hundreds of popular and niche application integrations, emphasising opt-in-based lead capture campaigns. With the introduction of their in-built CRM, Mailchimp allows users to set up customer profiles and assign customers a lifetime value.

For those who offer online or in-person services, Mailchimp's new appointment booking feature allows for easy scheduling and online payments. Likewise, Mailchimp offers native commerce features, allowing users to manage their email marketing and sell products online in one tool.

However, Mailchimp is not recommended for those in the affiliate marketing industry, as it has a strict policy prohibiting affiliate marketing under its Terms of Use. The free plan also lacks email or live chat support, which is only available on the Essentials plan and higher. Users also need to be organised in managing their contacts, as the number of lists is limited, and scheduling options are not available on the free plan.

Mailchimp is great for small businesses looking to grow their marketing efforts, as it is easy to use, has a user-friendly interface, and provides powerful analytics. The tool also allows you to create automated emails and campaigns that can be tailored to each customer's individual needs.

With Mailchimp, you can stay on top of your marketing game and keep your customers engaged.

5. ActiveCampaign

ActiveCampaign is an all-in-one marketing automation tool that helps businesses streamline their lead generation and sales automation efforts. With its intuitive interface, ActiveCampaign makes it easy to customise and manage campaigns, helping you maximise your customer engagement and ROI. Businesses can create exceptional customer experiences through:

• Email campaigns
• Automation of marketing tasks
• CRM integration and tools

Its personalised email marketing automation tools enable businesses to send precisely what their customers want. They can connect better with their customers, thanks to the ability to craft email newsletters, campaigns, and promotions.

Marketing and sales teams will also benefit in terms of project management. After all, ActiveCampaign makes it easier to handle marketing campaigns and manage all customer data in one place. Indeed, the messaging and live chat tools empower businesses to make meaningful connections and engage customers when it matters the most. Meanwhile, the sales engagement automation tool uses rich customer data to generate unique and timely messages, enhancing customer win rates.

With its powerful features and intuitive design, ActiveCampaign is an excellent choice for businesses looking to make their marketing automation efforts more efficient.

6. Constant Contact

Constant Contact makes it possible to set up a sequence of emails that will go out to customers at predetermined intervals.

This well-established email marketing service provides customisable templates for creating professional-looking emails, as well as tools for managing and growing your email list. With Constant Contact, you can track the performance of your email campaigns, including open and click-through rates, and use that data to optimise your future marketing efforts.

The customer support team is available 24/7, so you can get assistance whenever you need it. Furthermore, Constant Contact provides a free trial period to help you make sure it's the right tool for your needs. The service offers integrations with other marketing automation tools and platforms, making it easy to streamline your overall marketing strategy.

With its intuitive user interface reliable, Constant Contact is an excellent choice for any business looking for a reliable and cost-effective marketing solution.

7. GetResponse

GetResponse is a great marketing automation tool that allows you to create complex campaigns, track performance, and measure results. This all-in-one platform allows you to engage with your customers more efficiently by creating:

• Automated emails
• Landing pages
• Forms

With its advanced segmentation and automation features, GetResponse makes it easy to get the most out of your marketing strategy. Plus, you can customise your campaigns to reach the right audience at the right time. With GetResponse, you can ensure that your marketing campaigns are as successful as possible.

8. ConvertKit

ConvertKit is a great choice for content creators who want to automate their email marketing. It offers segmentation tools that allow you to tailor your campaigns to individual customers based on their activity and preferences.

This creator marketing automation platform offers powerful features to help optimise your most important asset—your audience. Creators can easily grow their audience and reach through the following:

• Finer targeting
• Insights
• Referral opportunities
• Facebook custom audience integration
• Team collaboration
• Priority support

On top of free migration and weekly live training, this email marketing tool ensures good inbox deliverability with your emails.

With ConvertKit, you have the power to take your marketing campaigns to the next level and reach new heights with targeted campaigns and personalised customer experiences.

9. SendinBlue

Sendinblue provides an all-in-one marketing platform that is designed to help small businesses grow. Their platform gives businesses the tools they need to attract, engage, and nurture customer relationships, all without the enterprise price tag. Features include an easy-to-use interface, which allows you to:

• Quickly create personalised emails
• Track website activity
• Optimise campaigns for maximum success

With Sendinblue, businesses can manage all of their digital communications in one place, making it easy to be where their customers are. Furthermore, with the live chat functionality, businesses can easily connect with their leads and customers in real time. The multi-channel Chat app makes it easy for businesses to manage all customer conversations in one place, whether those conversations are happening on their website or Facebook Business pages.

That's not all. You can even segment your contacts into different lists for targeted campaigns and set up automated workflows for lead nurturing. Most importantly, the marketing platform offers advanced analytics that allows you to gain insights into your customer’s behaviour and preferences.

In short, SendinBlue is a great choice for businesses looking to take their marketing efforts to the next level.

10. AWeber

AWeber is a great option for those who are looking for an all-in-one email marketing solution. It offers a wide range of features to help you do the following:

• Create and send emails
• Organise your contacts
• Build your list

With AWeber, you can easily set up automated campaigns and campaigns with triggers. It also allows you to create surveys and polls to engage with your audience. Finally, you can take advantage of its free trial to try out its features before subscribing to the paid plan!

In Conclusion

Marketing automation is an essential tool for any business that wants to increase its revenue and improve its customer experience. However, there are common mistakes that can hinder the effectiveness of automation tools.

Sending the wrong offer to the wrong person at the wrong time is a prevalent mistake that can lead to people unsubscribing. There are also cases of personalisation features that fail to personalise and try to automate things that should not be automated.

A digital marketing agency should focus on solidifying their brand recognition, reaching new audiences, and understanding their customers' behaviour to tailor messages to their interests. By using the right tools, creating a personalised experience, and planning out content in advance, businesses can harness the power of marketing automation and drive more revenue. Try one today and see how it can boost your business!

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