Have you looked at your resume and wondered why is it too blank? Or maybe you're looking to improve your set of skills? Perhaps, you're looking forward to continuing your professional development but haven't considered which course to take. If your answer is yes, then let us introduce you to the world of digital marketing.
You might be thinking: why Digital Marketing? If you look around your digital environment, you'd notice that digital marketing is around you. From search engines and mobile apps to social media, every business and website out there is using digital marketing. Even the very advertisement you've probably looked at multiple times on your phone is a product of digital marketing.
How does it compare to social media marketing though? Well, digital marketing is a type of advertising that's carried out on all digital platforms while social media marketing uses mainly social media websites, channels and forums. For more comparisons, you can also visit this article.
Whether you're looking on improving your skills and resume or forwarding your professional development, there's a lot for you to learn with the endless possibilities and opportunities in digital marketing.
From features and benefits to cost, we've highlighted for you the best digital marketing courses Singapore offers below!
Website: https://www.avadolearning.com/squared/
Avado Learning provides a comprehensive programme to help you build effective digital strategies, adopt a customer-centric mindset and master various digital channels. So far, over 12, 000 learners have gained new digital marketing skills through Avado Learning.
The course also helps you learn and use AI applications for digital marketing such as prompt engineering, ChatGPT for copywriting, and Midjourney for design and graphics among others. The classes are conducted online and are self-paced, so you can learn anytime through their structured curriculum. They also provide dedicated learner support so they can answer any question you have throughout the course.
The course costs around 2,668.01 SGD which can be paid into 6 interest-free payments.
Website: https://www.clickacademyasia.com/digital-marketing-bootcamp
Clickacademy Asia's Digital Marketing Bootcamp is a 2-day programme designed for those who need an introduction to digital marketing and its key elements, helping them build their online marketing strategy. The BootCamp is designed to help marketers, senior managers, and business owners in understanding the impact of digital marketing in their business.
Clickacademy Asia also offer free refresher classes valid for 1 year after you have completed the BootCamp. With a single price, you can learn all the fundamentals of digital marketing including content marketing, understanding the market and market research, and conversion rate optimisation among others.
The fee for their digital marketing start at 995 SGD per participant exclusive of GST. They also accept and offer different subsidies and funding for eligible Singaporean citizens and company-sponsored or self-sponsored professionals.
Website: https://www.coursera.org/specializations/digital-marketing
This Digital Marketing Specialisation certification in Coursera is offered by the University of Illinois at Urbana-Champaign. It's a 7-course specialisation series that gives you in-depth learning to advance your expertise. The course is designed for 8 months of learning at 5 hours a week, but you can learn everything at your own pace. It's also designed for beginners and previous experience is not necessary to grasp the courses, and you'll be able to learn directly from esteemed instructions from the University of Illinois at Urbana-Champaign.
They allow you to audit the program for free if you want to read and view the course content. You can also complete the course at your own pace, so you didn't need to worry about missing classes when you're busy. If you're only interested in one of the seven specialisation courses offered, you can enrol on only one. The course is primarily taught in English, but Arabic, Indonesian and 9 more languages are available as subtitles so you didn't need to worry if you don't have an expert grasp on the language.
The course comes for free if you're subscribed to Coursera Plus, which comes at 59 USD a month or 399 USD a year. You also have the option for a 7-day free trial, but you need to pay 79 USD a month after the trial ends. If you can't afford the fee, there's financial aid and scholarship which you can apply for.
Website: https://www.equinetacademy.com/digital-marketing-courses/
Equinet Academy is a training organisation that offers top digital marketing courses in Singapore that can equip you with the necessary subset of skills no matter what your level is in digital marketing. They provide a different course for those planning to be a certified Digital Marketing Strategist, covering six different marketing modules that will equip you with the essential skills and knowledge of a digital marketing strategist. They have advanced modules if you're looking on improving your skills in an aspect of digital marketing such as marketing strategy, content marketing, search engine optimization (SEO), media management, or marketing analytics. They also offer a 2-day digital marketing elective if you want to learn digital content creation.
They accept SkillsFuture Credit, which is a credit given to Singaporeans aged 25 and above who want to develop their skills. They also accept Post-Secondary Education Account (PSEA) funds to pay for fees on their WSQ programmes. For those eligible, they also accept SkillsFuture Mid-career Enhanced subsidy IP to 70% for their WSQ courses. As an overview, here are the following fundings, grants and subsidies they offer:
The course fees for their courses vary if you have funding or subsidies. Their certification for Digital Marketing Strategists costs around 2024.64 SGD while their WSQ programmes cost around 959.04 SGD, both inclusive of 8% GST. Their WSQ Advanced Programmes is around 1,017 SGD, while their digital content creation elective is around 988 SGD, both exclusive of 8% GST.
Website: https://generalassemb.ly/education/digital-marketing/singapore
General Assembly's Digital Marketing Course is great for beginners as it doesn't require you to have the basics mastered before starting with the course. The course duration is for 10 weeks, which is primarily taught in the evening. You also have the choice to dive into an in-depth study with their 1-week accelerated course. They have a physical campus if you prefer to learn within the confines of a classroom, but they also have online classes if you prefer to learn virtually. Their pool of digital marketing professionals and entrepreneurs can give you in-depth experience and learn about digital marketing, provide feedback, and give you the confidence you need to move in your career path.
If you're a part-time working student and you're planning to choose this course, you can receive tuition reimbursement from your employer. More than 45% of General Assembly's part-time working students receive tuition reimbursement from the companies they work for. General Assembly will send your employer a sponsorship package to show them the benefits of learning with them.
You'd also be able to expand your network as you would get to meet practitioners who can help you succeed in digital marketing with their global alumni network that's comprised of more than 97 thousand professionals.
General Assembly offers flexible financing options for every student. Of course, you need not need to pay if you have received full or partial tuition reimbursement from your current employer as a part-time student. Their courses run at 5,400 SGD as full tuition subject to 8% GST. You have the option to pay the tuition in instalments of two, three or four.
Website: https://iide.co/digital-marketing-courses/
IIDE is an institute that specialises in digital marketing classes. They have multiple flexible digital marketing programs taught by dedicated industry practitioners. In total, they have three different programs: Post-Graduation in Digital Marketing, Online Digital Marketing Training, and Short Term Courses in Digital Marketing.
This 2023, IIDE is recognized as the leading Professional Certification Programs in Digital Marketing at the World Education Summit, so it's no wonder that their programs can give you the digital marketing skills you need. Aside from this, their programs are built to give you comprehensive learning resources tailored to fit your skill level for the skills you want to learn. Their short-term courses include social media advertising, Facebook marketing, content marketing, and app store optimization among others.
Their short-term programs start range from 60 USD to 170 USD, while their training courses costs between 1,398 USD and 1,945.24 USD. On the other hand, their post-graduate program goes for 7,200 USD. They also offer scholarships, student loans, and easy financing options if you can't afford their current course fees.
Website: https://iimskills.com/
IIM Skills started as an educational blog before launching its first full-fledged training program. They offer three different marketing courses: Digital Marketing Master Course, Advanced SEO Course and Artificial Intelligence Marketing Professional. Their courses are designed to make every participant an extraordinary marketer in digital marketing, marketing automation and performance marketing.
IIM Skills allows you to build your portfolio and get paid while building it. You can check out their online demo or course brochure for free after providing your email. They cover various digital marketing channels like Google Ads or Facebook, social media analytics, and even graphic designing. Participants can also take their paid virtual internship for 2 months with a fixed stipend of 48.55 SGD a month. You can also get freelance projects during your training, which helps you practice various digital marketing strategies while getting paid.
Their marketing courses go from around 588.66 SGD. If you don't like the course, you can claim a 100% money return after the first session. Moreover, they provide a 10% group discount if 3 or more register for the course.
Website: https://www.kaplan.com.sg/
Since 2005, Kaplan has taught and inspired more than 95, 000 graduates in Singapore, hosting an internationally diverse group of students. They have over 450 academic programmes for higher learning and professional certification courses for different types of skill development. Kaplan Academy offers a few digital marketing classes, including a Diploma in Digital Marketing. Their diploma programme consists of 9 modules that may be completed in 8 months.
They offer their Diploma in Digital Marketing as full-time or part-time, which is especially helpful if you're planning to further your studies while working. Their diploma programme is equivalent to 2 years of a bachelor's degree, which can be completed in 8 months. They also have a set of initiatives and activities to increase the employability of their students, helping them secure a job in the competitive job market.
Their diploma programmes costs around 13,482 SGD with GST. If you're an international student, you have to also pay an additional application fee and admin fee.
Website: https://www.lithan.com/
Lithan Singapore offers different programmes whether you're looking for degrees you can take while working or to upskill your digital career. They also provide workplace learning to upskill your workforce if you're a business owner. You can get a degree in Business Management & Marketing offered by the University of Roehampton Master's in Digital Marketing offered by the Guglielmo Marconi University.
They provide a non-invasive schedule for students under blended learning to work around your time commitment. They also have a huge pool of employer databases that you can access upon graduation, which increases your employment outcome.
Their degree programs cost around 9,247.50 SGD which can be payable in 24 instalments while their master programs cost around 10,785.11 SGD. If eligible, you can use SkillsFuture Credit to fund a part of your course fee in the master's program.
Website: https://www.madschool.edu.sg/
M.A.D Institute of Singapore offers higher diploma programmes, diploma programmes, post-graduate diploma programmes, and professional certificate programmes depending on the type of digital marketing program you're interested in. In each program, you'd gain digital knowledge that will help you create artwork and develop your strategic thinking and analytical skills, and conceptualise design applications.
Students can create their digital marketing campaign and portfolio, which is then exhibited on their website. Their workshops cover each aspect of digital advertising, which helps any marketer to develop an integrated digital marketing strategy. Their students have also won several awards with their portfolios.
Their course fees vary from the payment scheme and whether you're studying full-time or part-time. It starts with as low as 263 SGD up to 823 SGD a month exclusive of the GST. They also have a registration and application fee of 650 SGD inclusive of the GST.
Website: https://www.mis.org.sg/
The Marketing Institute of Singapore offers different marketing courses across different industries and levels, spanning 9 major disciplines. They've been awarded the Best Corporate Learning & Development by the HRM Asia Reader's Choice Awards for 4 years in a row. Their courses are taught by accredited and highly-experienced trainers who bring in their management experience and industry know-how.
They have over 180 different course offerings to cater to different skill-upgrading and professional development. They also have custom-designed training programmes that can help organisations to optimise training ROI by giving specific training needs with specialities needed for their business objectives.
Their courses can cost from 508 SGD to 1,005 SGD depending on the class and if you're a member or a non-member.
Website: https://www.iss.nus.edu.sg/executive-education/discipline/detail/digital-innovation-design
This comprehensive training will equip you with the essential business knowledge, skills, and tools to elevate your efficiency in digital marketing and content creation. It includes innovative and design thinking courses, seminars and conferences which suit all levels and industries. The duration of each course is from 1 to 3 days, each equipping you with the necessary knowledge for design thinking, user experience and digital marketing. Businesses can also opt to conduct the course in-house at their company or organisation. All enrollees need to have at least 75% attendance to get their certificate of completion for each course.
You can choose which course from the training you want to specifically enrol in, which is great if you're looking forward to honing your skills in one specific aspect. They also offer foundation and intermediate courses, so you can choose which is better for your current set of skills.
The cost varies for each course you want to take. Here's a complete breakdown of fees for each course:
All of the prices above are inclusive of the 8% GST. They also have ISS subsidies for eligible professionals and SMEs.
Website: https://www.psb-academy.edu.sg/disciplines/marketing-courses/diploma-courses
PSB Academy offers a total of three marketing courses: Diploma in Business Studies (Digital Marketing), Diploma in Business Administration (Digital Marketing), and Diploma in Business Administration. You can take their Diploma in Business Studies fully online, while the other two can be taken either full-time or part-time.
Their digital marketing course curriculum is designed to give students a comprehensive understanding of the industry, preparing them to become effective digital marketers and SEO consultants in Singapore. They will be able to learn social media marketing on various social media platforms, paid search advertising, eCommerce strategies, and the basics of web analytics among others. Aside from a diploma, students will also receive a Google Analytics Certification after completing their Google Analytics Individual Qualification (GAIQ) examination.
Upon completion of the courses, you can further your degree studies with their university partner, subject to entry requirements.
Their course fees start at 642 SGD, with different course fees for Singapore-based students and International students. This doesn't include their mandatory fees such as the application fee, Student Development Fee, and Student Induction and Development Fees among others.
Website: https://postgradonline.simge.edu.sg/ppc/graduate-certificate-digital-marketing-e-learning
Sim Global Education's Graduate Certificate in Digital Marketing is a 100% online marketing course that can help you become an expert digital marketer in the digital landscape. It helps you build a fundamental and effective digital marketing strategy and develop a data-driven understanding of how to drive success in various digital platforms.
Their programme can be completed in 6 months for full-time studying and 8 months if you opt to do it part-time. You can also transfer credit towards a master's degree. They also provide an integrated academic experience from their over 50 years of experience in delivering programs.
Their course costs between 10,000 SGD to 12,000 SGD, which can be paid in instalments.
Website: https://smartcademy.sg/courses/intro-to-digital-marketing-course/
Smartcademy's Intro to Digital Marketing Course has a beginner-friendly curriculum composed of eight lessons that will help you learn industry trends and secrets to drive successful digital marketing campaigns through tools like search engine optimisation, search engine marketing, email marketing, google analytics, and more. It also has practical exercises and live-guided learning.
They offer live guided learning assisted by experienced trainers and training assistants for beginners throughout the course. The course also has a 1-on-1 consultation if you need to clarify needs, doubts or goals with your trainer. You will also have access to alumni-exclusive workshops, which can add value to your current professional portfolio and network.
The course fee is around 4,320 SGD with 8% GST. For those eligible, they have self-sponsored or company-sponsored subsidies of up to 70%. You can pay for your course fees in full or via a 3-month interest-free instalment option.
Website: https://academy.smu.edu.sg/professional-certificate-digital-marketing-1771
This programme from SMU (Singapore Management University) Academy is designed to equip participants with the necessary skills and tools to efficiently gain an omnichannel presence in the digital space. It's primarily conducted online by digital marketing experts. It's great for beginners who want to learn to create, distribute and promote products of various needs for their digital campaigns. Each module's duration is for 3 days, every weeknight from 7 PM to 10:30 PM and every Saturday from 9 AM to 6 PM.
To achieve the Professional Certificate in Digital Marketing, they offer six different modules to be completed from social media marketing and search engine marketing to building a WordPress site for conversion which Singapore PPC experts have already been practicing.
The programme costs 10,368 SGD for International participants. Eligible Singaporean citizens can enrol for as low as 1,190.40 SGD depending on their preferred subsidy programmes or if they are company-sponsored. Here's a full list of their accepted subsidies and funding:
This course will equip you with the necessary skill and practical knowledge to improve your digital marketing expertise. It focuses on the basics of digital marketing such as email marketing, search engine marketing, and social media marketing. Aside from those who are interested in digital marketing, the course is also suitable for those who are involved in the causes of non-profit organisations.
Each lesson has a duration of 15 minutes, which makes it doable if you're busy but you want to gain some digital marketing knowledge. The whole course is taught online, and the mode of assessment is short formative quizzes and group discussion, which helps you assess and apply what you have learned.
The full course fee is 49.99 SGD. For eligible Singaporean citizens, they can also use their SkillsFuture Credit,
Website: https://business.udemy.com/
Udemy for Business is named one of the Top 20 IT & Technical Training Companies in 2022. They have over 22, 000 curated courses offered in 15 different languages for localised learning. Their courses are taught by experts through different modalities such as hands-on practices and cohort programs.
They give a comprehensive learning experience for organisations, teams and the workforce. Udemy Business also offers custom learning paths when you select the exact courses and resources you want in your order. They also provide a 24/7 intuitive user interface which keeps participants and learners engaged in the courses.
The cost of their courses depends on the plan you've acquired for your organisation. Here's a complete breakdown of their plans:
Website: https://verticalinstitute.com/digital-marketing/
Vertical Institute's Digital Marketing Bootcamp will help you explore the key elements of digital marketing such as social media, search engine optimization, search engine marketing, and email marketing among many others. It gives a hands-on experience for participants by giving them the chance to develop and execute their own digital marketing campaign under an expert's guidance.
Vertical Institute has dedicated career support and matching hiring partners which can give you the leverage you need in employability. They also provide individualised feedback with free 1-on-1 consultations should you have inquiries during the program. The classes will be primarily conducted online via Zoom with 3 hours for each lesson.
Their course costs around 1,782 SGD, but eligible Singaporean citizens can use their SkillsFuture Credits or use subsidies and fundings up to 70% to lower the costs.
Whether you're looking for ways to spice up your resume or to level up your current skill set, these digital marketing courses can surely help you learn new things, develop new skills, and discover different digital marketing services in Singapore.
If you want to further expand your skill set, you can check out the best SEO courses here.
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