The 20 Best Google Display Ads Examples That Captivated Audiences

The world of business is a highly competitive industry. As more people try their luck on opening their own business, your brand must stand out from the rest of your competitors. And you had the same idea as the rest of the group and that is to resort to paid ads.

Paid ads can be proven beneficial to your business, after all, they can reach any target audience you have in mind as long as you optimise it. However, opting to advertise on the Google Display Network can be counterproductive if your ad copy doesn't stand out.

If you're planning to resort to Google Ads Display Network as part of your promotion, here are some of the best display ad examples you can learn from so you can create not only a compelling ad copy but one that stands out from the rest of the competition.

Adobe

Adobe's own Google display ads show how they're the leading software when it comes to creative pursuits. Whenever you come across their ad, it features a different software that the company offers. They also add a simple contrasting call-to-action button that entices potential customers to join experts in using their software.

Aside from this, their marketing spiels also feature different discounts that they offer for specific groups like students or professionals. Their vibrant and effective display ads hit the mark for their brand and go well with the messages they use on the ad itself.

Amazon

For a leading eCommerce website, Amazon has been pushing out great display ads for products in their list, but when they release a job opening ad, we still can't take our eyes off it. Amazon has been labelled multiple times as a company with poor working conditions, so it's no surprise that they had to change the narrative in their advertisement.

Their ad clearly shows what they're offering new to the workplace, which not only addresses the problems it had before but also entices anyone who sees the ad to apply for the job.

Apple TV

The ad for the Apple TV gift card is an effective display ad, especially with the particular placement of the emojis replacing certain vowels. From the display ad example, you can see that the bright colours from the four cards and the emojis are highlighted with the use of black and white as the main background and font colour. Although 'Learn More' is a passive call-to-action for this particular ad, nonetheless, the ad copy works especially for its target market.

The playful use of the emojis and the play on words makes it attractive as well. It's highly contrasting but also creative enough to pique the interest of anyone who comes across the ad.

Armani

Emporio Armani, or simply Armani, is already a well-known luxury brand around the world for its exquisite Italian craftsmanship and timeless designs. While at first glance, the display ad may not look as creative as others, its minimalist design speaks volumes about the impact of the brand.

It bares the product from the photo itself and lets the brand name advertise the collection. There's no need for any extravagant or quirky call-to-action as the brand itself speaks to you.

Best Buy

What makes Best Buy's display ad a great Google display ad example is that it doesn't beat around the bush with its pricing and even guarantees a price match. Aside from that, the ad itself features the blue and yellow brand colours of Best Buy and even features a 'Shop Now' call-to-action button which entices users to buy the product with the price match guarantee.

With the proliferation of fake ads from less trusted websites, Best Buy's display ad exudes the trust any user needs from a site that sells computers.

Constant Contact

Don't let Constant Contact's ad fool you. While it may be relatively simple, the features that the platform wants to promote stand out. The call-to-action button is highly contrasted with orange against the blue monotone backdrop. This helps in guiding the eye of the user towards the button, which entices them to click. Moreover, the use of the word 'free' helps entice users to try the platform, as they won't have to shell out any dollar in doing so.

Disney

Disney's place as one of the largest brands in the world is further cemented by its entry into the industry of streaming platforms. With its launch of Disney+, the company has been running display ads of its latest and special offers that audiences can't watch from other platforms.

Their video ads also show their unique offers while also incorporating a distinct call-to-action button that can be clicked if the user wants to learn more about watching the film or show on the streaming platform.

Facebook

While Facebook may be another platform that offers to display your paid ads, it doesn't stop them from utilising Google's position as a top search engine to promote their company. The display ad may be simple, but it highlights all the important points on Facebook, which is that it connects people regardless of where they are in the world.

The logo is strategically placed in a prominent place and the ad uses Facebook's main colours, which both help users retain the brand's identity.

Hubspot

This display ad from Hubspot is simple yet catchy. The logo is strategically placed on orange, the primary colour of the company's logo, which helps users remember the brand identity. Moreover, the ad copy itself speaks to users who are frustrated with their marketing software, offering a solution to these frustrations.

It's simple yet carries with it the goal of the company, which is to promote its services to frustrated marketers.

Lexus

It's hard to imagine a car brand promoting a new model with a human model, but Lexus had bigger intentions. At first glance, the ad itself will pique your interest not only because of the unique model but also because the call-to-action button asks the users to click if they're curious.

As soon as the button is clicked, users will be transported to a landing page which shows Lexus' newest innovation, which is a new speaker system on their Lexus ES car model. Then, it becomes clear that the reason they used a human model is because their landing page video ad shows the human sense of hearing and sound.

The banner ad and the landing page video ad work together to promote the newest innovation, which is another great example of a Google display ad done right.

LinkedIn

LinkedIn is a business and employment-focused social media platform, so it's no wonder that its display ads would entice users to reach professionals from other countries.

Though the ad copy is simple, it shows the unique features of LinkedIn which you can't see from other social media platforms, and that is connecting and reaching with business professionals from around the world.

MailChimp

Anyone can take a page from MailChimp's complete rebrand to announce their transition from an email marketing company and expanding to multiple platforms. Before this, the company didn't have a distinctive colour scheme, which didn't help with brand recognition. By using a consistent colour palette and custom illustrations from celebrated artists, MailChimp's display ad is consistent with its distinctive brand while urging internet users to click.

The display ad examples above show how they used pronouns as an advantage. Their responsive display ads speak to their customers directly, showing them what can they offer and a much more personalized landing page. The CTA button is even more distinctive from the rest of the colour palette, which naturally draws the eyes of the target audience to them.

Microsoft Surface

While Microsoft is a leading brand when it comes to its software, its devices need to up their game with other players in the field such as Samsung and Apple. Since it has been receiving hype over its Surface Laptop, Microsoft not only highlighted the laptop as a device of convenience but also offered a year warranty and alternative payment schemes in its display ad.

Aside from this, the ad is simple and subtly blends with the background, which helps emphasize its branding as an everyday laptop.

Samsung

Samsung is one of the leading brands when it comes to mobile devices, and their ads show the unique selling points of their smartphones. Their banner ad showcases the different phones you can purchase from their company and their available colours, while also showing their current market price.

Meanwhile, their video ads, which usually appear as small window pop-ups, tap on the creative side with their visually appealing colour contrast. In particular, for their latest release, they showcased its main points using minimal text and highlighting the product's features with everything except the product on grayscale.

Salesforce

This display ad from Salesforce not only screams adorable but also screams how the company helps in delivering customer management systems software for companies. Represented by the cute animal in the middle, Salesforce reinstates itself as the bridge between companies and customers through its display ad.

However, the call-to-action could be a little more bigger, contrasting or creative so that users can be enticed to click on the button.

SEMrush

Any SEM company in Singapore knows the importance of branding when creating their ad group, and one good example of this is SEMrush. The company's Google display campaign is on-brand and on-point for its services. When you scroll down a specific web page, you'll easily notice their ad with its vibrant colours and right ad size. The company also uses a powerful marketing spiel in enticing customers to avail of its services in a way that their addition brings excellence.

They also incorporated a distinctive call-to-action button that piques the curiosity of users, encouraging them to learn more about how to improve their marketing tasks.

Shopify

Shopify is one of the leading names in the eCommerce industry with over a million websites for online stores. Their responsive display ad shows a clear message about what they offer as a company. Shopify's display ad on YouTube particularly redirects the user to a landing page once clicked, which shows their on-brand graphics with a short marketing spiel that captures a user's attention with the rather easy way to start an online store.

Spotify

There's nothing more colourful than a Spotify ad, which makes it one of the best Google display ad examples. Whether it's their image ads or animated ads, they entice users with vibrant colours that are too hard not to notice however small. Their spiels are also customer-centric and speak directly to their prospective customers by using the personal pronoun 'you'. Spotify also has a call-to-action button that shows it's free to download, which attracts users easily to download.

Turkish Airlines

This display ad from Turkish Airlines is simple and visually pleasing. It targets users to visit a generic place, which is Eastern Europe, and not a particular country. This gives users freedom to choose between top country destinations in Eastern Europe, while also promoting the place. Meanwhile, the use of the colour red over white makes the call-to-action button pop out.

Visa

The younger generation has more places to be, that's why Visa consciously chose a display ad that gives reference to a popular meme yet also shows the fact that paying cashless gives anyone more time. With just a tap, you can go on your day after making your purchase, which gives you enough time to do something such as eating your guac.

10 Things We Learned from the Examples

There's so much we could learn from all the examples above, but we've summarised them for you below so you can use them for your next Google display ad:

• Apply the current trends to your display ad.
• Keep it simple and minimal.
• Choose vibrant and high-contrast colours for your call-to-action buttons to make them pop.
• Match your ad copy to its size, rather than squeezing elements into a new format.
• Communicate efficiently and effectively your unique features and value as a brand.
• Personalise your call-to-action buttons to entice more audiences.
• Try adding humour to your display ads.
• Experiment with different formats such as animated ads or video ads.
• Know your target customers' needs and wants.
• Focus your ad on your brand rather than a specific product.

Benefits of Google Display Ads

There are a lot of ad platforms available online which you could use to advertise your products, so you must be thinking, well how can Google Display Ad Network help me?

Google is the leading search engine in the world, holding more than 90% of the search engine market share. Aside from this, it boasts constantly evolving analytical support and algorithms which can help your business reach new heights.

Moreover, Google Display Ad targeting gives you the option to reach your target audience and optimise your ad thereafter. This means that you'll be able to generate higher-quality leads from customers who will surely buy from you. You would only need to pay per user's click, so the costs are relatively lower than other platforms.

Finally, Google Display Ads helps you build brand awareness online. If you're still starting to get your name out online, it can help you reach potential customers. Google shows your ad multiple times to those who potentially will buy from you, encouraging them to make a purchase.

There is a lot you can advertise in Google Ads Singapore services and products, or even AI-powered software and platform. No matter your niche, there's a space for you to advertise using Google Ads.

Meanwhile, there are the best digital marketing consultants Singapore offers which can help you determine which platform is the best for your business.

‍