Singapore's moniker 'Melting Pot of Cultures' exists for a reason. Aside from being at the centre of global networks, its diverse and multicultural population gave birth to creative influencers and content creators, each showcasing their unique styles online. The country has seen a whopping 5.67 million social media users at the start of the year, representing almost 94.5% of the population. In addition to Instagram being the third-most popular social media platform in the country, there's no question that Singaporean influencers are getting more recognition both globally and locally.
With this growth, more businesses collaborate with influencers for their influencer marketing campaign efforts. If you're looking forward to investing in influencer marketing, here are the top influencers in Singapore you should hit the follow button on!
Compared to other social media influencers, Yik Keat is most famous for his urban photography. His talent in photography most recently earned him one of Forbes' 30 under 30. It's easy to feast your eyes on his feed with its creative preset.
He also creates videos on Youtube about photography ideas and tips and sells prints of his art online.
Jianhao Tan has become a household name after creating videos related to different 'Types of People'. He's the Singaporean social media influencer with one of the most followers on Youtube, garnering more than 6 million subscribers.
Since rising to fame for his videos, Jianhao Tan has founded Titan Digital Media where most influencers today started their careers. He also created the Jianhao Tan Foundation to help children in orphanages.
If you're looking for other Youtubers like Jianhao Tan, you can also check out our listicle on the best Singaporean Youtubers.
The new generation might know Naomi Neo from TikTok, but she first started her career by creating relatable and lifestyle Youtube videos. Her Instagram feed gives you a preview of her dreamlike life from her fancy cars, modern house and happy family. Her fans can catch a glimpse of her life as a mother of two and a successful business owner from her feed as well.
Her collaboration with Singaporean creators, endorsements and red-carpet invitations further made her one of Singapore's prominent Instagram influencers.
It seems like there's no dull moment in Xiaxue's life with her colourful curated Instagram feed. She's one of the most followed beauty influencers in Singapore, and she's not afraid to give honest beauty tips to her followers.
She also posts a lot of brand deals on her social media along with her travels.
Aside from being a social media influencer, Jade Rasif is also known as the first runner-up of the New Paper New Face Pageant in 2013 and one of the highest-paid DJs in Singapore. Jade is also an NUS Psychology degree holder, so it's no question that she's got both the beauty and the brains.
Her Instagram profile boasts her walking the red carpets of major fashion brands, and you could even see her walking down Milan Fashion Week with Gucci. This top influencer posts stunning photos of countries she has visited and the latest outfits.
Jayley Woo is one of the popular influencers in Singapore who has been named of the Top 10 Most Popular Female Artists for the years 2016 and 2017.
Her Instagram showcases her family life, travels, endorsement deals, as well as her favourite products. She also shares her fitness journey for her followers to see such as stories of her doing pilates and dancing.
Xiao Yukiko is one of the top Instagram influencers in Singapore who showcases her skills in cosplay. One look at her Instagram account and you might think that these 2D characters have come to life with her skills.
Aside from cosplay, she also posts her gaming streams and gaming equipment on other social media platforms.
After marrying video content creator JianHao Tan in 2019, Debbie Soon has appeared in various videos for Titan Digital Media. She also documented her pregnancy for their followers to see.
Her Instagram account features her adventures and quality time with her family, including trips to the amusement park and sweet bonding moments. She also posts behind-the-scenes footage of their Youtube videos and short-form content.
Rebecca Lim has made a name for herself as an actress and a former contestant in Miss Universe Singapore 2005. Her talent has earned her several accolades and projects.
Now, she's a fashion icon who posts her curated outfits, makeup tips, and recent travels and TV series updates on her Instagram. She's also worked with various brands such as Armani and Dior.
It seems like Jeanette Aw has it all. She's a published author, blogger, actress, model, PR ambassador, and even a pâtissière! From her feed, you'd instantly know that she loves food as she tries out different restaurants and shops around the world, and share her journey as a pâtissière.
Jeanette also posts about her travels, stories, and brand deals.
Yu Qing is one of the famous fitness influencers in Singapore who treats her followers with her recent travels around the world and her workout routines in the gym.
Aside from being a popular influencer, Yu Qing is also the co-founder of So-Col, which is a web3 social platform for content creators, brands, and communities.
Carrie Wong is not just a fashion influencer. She's also a Nanyang Polytechnics graduate and a famous actress. Her social media features her curated outfits as well as future projects.
Her popularity in Singapore earned her numerous brand deals including Samsung, Guerlain and L’occitane.
Kim Lim shares her life as a socialite in her Instagram feed, showing expensive outfits, family travels, and her luxurious lifestyle. As the daughter of Singaporean billionaire Peter Lim, she lets her followers take a glimpse into the life of the rich and famous.
However, do not let her status fool you as Kim is humble and spends time doing charity work.
Joanne Peh is an actress who was formerly a Miss Singapore Universe 2002 contestant. Her Instagram is a curated feed about her lifestyle, skincare, fitness regime, and red-carpet appearances.
Joanne also shares her experiences and lifestyle tips on her podcast "What Does Joanne Know". She also invites guests to her show to share their own unique life experiences.
Taufik Batisah has a lot of descriptions under his name: actor, singer, influencer, and even business owner. As a singer, he has performed in countries around the world including Malaysia, Indonesia, and London. He owns CHIX Hot Chick, a restaurant in Singapore that serves Nashville Hot Chicken.
Aside from food content, he also posts reels, brand collaborations, and cover songs.
Elvin Ng is famously known as an actor and former Singaporean model that made ladies swoon rather than an influencer. His popularity has made him win the Top 10 Most Popular Male Artists Award ten times.
His social media account takes you to his daily routine filled with magazine shoots, drama shoots, and travelling. He's also worked with a lot of brands such as Vivo, Systema, and Boss.
Soh Pei Shi is a popular Singaporean influencer who started creating Youtube lifestyle videos. Aside from doing food reviews, she also reviews beauty brands. This lifestyle blogger also posts videos about her personal life, opening up about her struggles of being bullied in the past.
This lifestyle influencer also posts short-form content about her travels and reviews on her Instagram. She also does acting on the side, often featured in small roles.
Jesseca Liu is an actress and influencer from Singapore who shows her photoshoots, travels and outfits on her Instagram. Her talents made her win the 2021 Star Awards. She's also worked with various brands Pocari Sweat, Dior, and Lancôme.
Tosh Rock is one of the best influencers in Singapore who boasts his colourful life to his followers through Instagram. This Instagram influencer is a talented actor, musician and fashionista to boot. He showcases his bold statements on his Instagram feed and several behind-the-scenes of his glamorous life.
Mongchin Yeoh, also known as Mongabong, started her career as a blog shop model when she was still studying Accountancy at SMU. Since then, she has become a famous social media personality for lifestyle, beauty, and fitness. Foodies today can follow her separate account for food blogging where she records her recipes and food reviews.
After her wedding, she also treated her massive following with her motherhood journey and various family content.
If you want to get some fit inspirations, then Andrea Chong is the right influencer for you. There's no question that her fashion tips might save you as she was crowned the Fashion Icon of the Year in 2015 by a Singaporean digital advertising agency.
She is also the founder of DC Creative, a digital media content production house and Good Addition, a clothing store.
Aurelia Ng first became known on the Night Owl Cinematics on Youtube. Now, this fitness influencer boasts her golfing and lifting skills for her followers to see on her Instagram account. In 2021, she even won a boxing tournament against Hayley Lee.
Qiu Ting is a social media influencer who's also a proud mom, a food blogger and a beauty blogger. This former beauty queen keeps her followers engrossed with her adorable family dynamics, flavorful foods, and product recommendations.
If you want to check out other beauty influencers like Qiu Ting, you can also check our listicle on the best beauty influencers in Singapore.
Saffron Sharpe is an Instagram influencer that's also known for her straightforward personality, earning the moniker "holoq holoq" girl. She shares an unfiltered and candid version of her personal life, which made her some love from her followers.
She represents international brands on her Instagram account, showcasing products from luxury brands Louis Vuitton and Valentino.
Since starring in Titan Media videos, Jasmine Lee has made a name for herself after hosting gigs on the talk show "Ladies First" and podcast "Girl Code".
While she's now working as an associate consultant at a software company, she still posts content on her feed for her followers to see such as food recommendations and her recent travels.
Through the years, Singapore has seen an upward trend in social media users. This has contributed to the rise of influencer marketing as one of the most effective marketing strategies for businesses to gain more exposure today. Influencers don't just merely represent brands, they also forge connections with their audiences, whether they be big influencers or micro-influencers.
If you want to find influencers that are right for you, there are certain factors to consider such as comparing their audience demographics to your target audience. If you're unsure of what to do, Khepri Digital can help you get the top spot with its various services.
Meanwhile, if you're looking for creative agencies to help you visualise your vision, you can check out our article here.
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