With the amount of available keyword research tools, how do you know which is the best?
Finding the right keywords can be tricky, especially when considering the keyword difficulty of your idea. A few tools are good at identifying keywords but only offer other keyword research tools.
There is also the choice of using a free keyword research tool or a paid one. While keyword suggestions vary, the other metrics of the device cater to different clients.
Today we'll look at the 15 best keyword research tools you should consider for your AdWords campaigns.
In comparison to most other keyword research tools, AnswerThePublic operates somewhat differently. Although you can also view the keywords in a list or download a .csv file of the results, they present the keyword list in a friendly visual format.
Bing and Google autocomplete features are the foundation for Answer The Public's keyword search. Similar keywords can be clicked for a Google search; a new tab will open.
If there is a featured snippet on the content, this will reveal what content is ranking for those terms.
This is a great free tool to try if you're just getting started with SEO and keyword research because you don't need to create an account to use it. Simply enter your keyword and look at the results. You'll require their pro plan if you frequently conduct keyword searches.
As one of the best keyword research tools, Answer The Public offers monthly, yearly, and lifetime subscriptions. They say their prices are 70-90% more affordable than most keyword research tools.
For an individual user, the monthly fee is $9, and $99 is for lifetime use. How many searches can you get from this? You are provided CPC and search volume data for one hundred daily inquiries.
Check them out here.
Term Explorer provides the most in-depth research reports of all the keyword research tools available. Over 10,000 keyword variations can be generated from a single seed term.
The tool excels at keeping the results as pertinent as possible and bringing a wealth of supporting metrics. That is what it does best.
The number of results, link quality, trust score, and keyword difficulty will all be provided for every result on page one of search engine results pages (SERPs).
You can use the tool to investigate the domain age, page ranking, and links, as well as the word count, page rank, links, outbound links, and the number of keyword occurrences in title, URL, and headers for specific webpages, to help you get a handle on your competitors. You can also export all of this data as a CSV file for your analysis.
This competitive research tool provides users with a basic and pro plan billed monthly.
At $34, the keyword research tool provides the following:
And for 1000 bulk keyword research tool jobs, 20 domain keyword ideas, 200 URL keywords, and 2000 weekly keyword analyses, you are charged $97.
If you plan on looking for only a few keyword suggestions, Term Explorer's free version is one of the best free keyword research tools.
Check them out here.
The search engine optimization platform from Moz includes various keyword research tools. While Moz does not offer as many data points as other tools (such as SERP position history or the overall number of keywords a competing result ranks for), this is still a premium tool. Without sacrificing the metrics you care about, it makes for a less overwhelming user experience for those who aren't SEO professionals.
The keyword research tool also has other SEO features, such as guides and information about the multiple SEO tools.
You can look up any keyword using the Keyword Explorer tool and see its monthly search volume, difficulty, and organic click-through rate (CTR). The analysis of the keyword results ranking for it and suggestions for related keywords can be found by scrolling down from there.
Their best feature? Moz's "Priority" score makes it easier to conduct thorough keyword research by indicating whether a term is worthwhile in a few search engines for you to pursue by checking your competitors' keywords.
In addition to your "My Score", which is a metric you set yourself, indicating how important a given keyword is to your business, based on your expertise and knowledge of your company and industry — Moz automatically calculates the score based on the search results of the keyword's volume, organic CTR, and difficulty.
Additionally, the Competitive Research tool's new Keyword Gap feature allows you to discover all the relevant keywords that your rivals rank for but you do not.
Moz also offers many free SEO tools, such as exploring links and keywords, analyzing domains, checking out the keyword competition, and many others.
With all of the digital marketing benefits for a friendly and easy user interface, their standard monthly plan starts at $99.
Check them out here.
Suppose you're looking for something more sophisticated. In that case, Semrush offers a ton of keyword data, which makes it simple to delve into the specifics (such as featured snippets, reviews, site links, image packs, and so forth) and offers a granular analysis of recent search results. In addition to the regular traffic and search volume information, Semrush provides a wide range of keyword research tools, including content-driven keyword research and competitive keyword gap analysis.
This variety is what makes Semrush stand out, including the typical Keyword Overview, the Keyword Magic Tool for exploring keyword research, a Keyword Manager and position tracking, competitive Keyword Gap analysis, and Organic Traffic Insights, which, when linked with your Google Analytics or Search Console account, can uncover those notoriously tricky "not provided" keywords.
As a bonus, the SEO Content Template tool enables you to automatically create a content strategy brief and optimize content as you write by grading your content in real-time for readability, originality, tone of voice, and SEO: it uses a good bullseye graphic to help you strike the right balance. Additionally, the keyword tool visually verifies SEO recommendations as you go, such as adding pertinent links and images and using your target and related new keywords.
For $119.95 a month, you can have 500 keyword tracking and 10000 keyword search results. If you prefer a yearly payment method, it consists of $99 per month.
Check them out here.
Another one of the best keyword research tools with features comparable to those of SEMrush is Ahrefs. You can find keyword suggestions using Ahrefs' keyword explorer by entering a keyword in the search box. A long list of keyword suggestions will then appear.
You can also use Ahrefs to see the keyword ideas your rivals are already ranking for that you need so that you can develop new content pieces targeting those keywords.
Seeing new keywords and keyword movements in search queries is another nice competitive intelligence feature that Ahrefs offers.
Along with these tools, SEMrush and Ahrefs also provide reports identifying broken links on your website, PPC keywords for Adwords, and other helpful features.
Ahrefs also offer a free keyword research tool on their website; you must create an account to access a free keyword planner.
Have one of the best keyword research tools at your disposal at $99 or $83 for a month with a yearly use. With their lite plan, you can access their SEO dashboard, site explorer, keyword planner, site auditing service, ranking tracker, and other alerts.
Check them out here.
The comprehensive keyword analytics tool Keyword Research Tool by SE Ranking allows you to monitor SEO and PPC campaigns, look up competitors in paid search and organic search traffic and generate thousands of keyword ideas.
SE Ranking places a high value on keyword SEO data accuracy. The platform employs ungrouping techniques and a proprietary algorithm to give users accurate search volume data and keyword difficulty. The suggestion tool will list related, similar, question-based, and long-tail keyword suggestions for one target keyword.
Using handy filters, you can choose suggestions based on your target criteria and assess their effectiveness by looking at various other tools, such as keyword relevance, search trends, and more. The suggestion's compatibility with your content strategy will become more evident this way.
This keyword planner tool is known for being able to find keywords data rank with 100% accuracy. It searches even Google analytics and Google search console – they can even do backlink analysis!
Get organic keywords related to your articles from one of the best keyword research tools at $39 a month or $31 a month for an annual subscription.
Check them out here.
Growth Bar is one of the best keyword research tools for bloggers and marketers who need ranking difficulty, suggestions, or extensive keyword data to match their search results.
They have keyword research features such as content outline generation, which allows you to quickly create content outlines for your blog or website with keywords, word counts, headers, images, links, and more.
You can use GrowthBar to investigate your competitors' paid Google ads, Facebook ads, organic keyword rankings, and backlink data. Through an intuitive dashboard, it also reveals crucial data points and provides recommendations.
The keyword planner has a blogging tool that uses AI, which sets it apart. Growth Bar creates an outline for you to follow to write SEO-optimised content once you enter the keyword you want to rank for. Growth Bar employs the biggest language model ever made, Open AI GPT-3, to accomplish this.
One of the best keyword research tools in the market and one of the best SEO optimizer tools out there can be utilized for $48 monthly and $29 monthly for a yearly subscription.
Check them out here.
A key differentiator of Accuranker, a tool for tracking keyword rankings, is that it is both swift and accurate. Therefore, if you spend hours following the evolution of your keywords' rank, this keyword tool will save you a ton of time.
Its built-in proxies allow you to quickly see who is ranked where in the SERPs for any given keyword, which is one of this tool's additional benefits. Its scheduled weekly reports are helpful if you report keyword metrics to your manager or team.
In addition, it's one of the top-rank trackers available, providing highly localized search engine rankings for your keywords. As a result, it's an excellent tool for figuring out which pages are ranking in various nations if you're marketing your company to a global clientele.
It has integrations with Google Ads, Google Trends, Google Analytics, Google Search Console, Social Monitoring, and YouTube. You can monitor your keywords' statistics and anticipated search volume traffic directly from your AccuRanker dashboard.
In contrast to the best keyword research tools, this keyword planner charges you based on the number of keywords you put in the monthly search bar. Their pricing starts at $116 for 1000 keywords monthly and $129 monthly for a yearly subscription.
Check them out here.
SpyFu is the best option for researching the SEO tactics of your rivals. Their keyword planner tool can help you find profitable, practically untapped keywords if you're operating in a highly competitive niche.
SpyFu is made to help you study your rivals' most lucrative keyword ideas and ads to gain an advantage over them.
Without even logging in, you can use it without having to pay a cent. Enter the URL of the website you want to visit into the search bar, and the results will appear instantly. You must register for a free account and log in if you want to browse more than one website. However, the paid version is where this keyword planner shines.
SpyFu gathers historical data to see how the rankings for specific keywords have changed for your website or the website of your competitors. Additionally, you can assess your website against competitors in your sector.
To check out your competitor's search volumes, their plans start at $16 monthly for an annual plan and $39 monthly for a monthly schedule.
Check them out here.
Serpstat gives you a list of historically successful keywords that rivals have used to boost their search rankings. The value of your keywords is also calculated using a variety of variables, including the number of search results and the cost per click.
In addition to providing long-tail keywords, which are low-volume keywords related to your company, the software will also suggest more suggestive keywords. Furthermore, the tool's database contains keywords that can be customized for various locations if your business is global.
Serpstat also enables you to assess your webpages' relevance and search volumes and identify any trends that may appeal to browsers.
If you want in-depth analyses of keywords that are successful for competitors, Serpstat will be very helpful to you. It's also a great tool for ensuring that your page has a lower chance of losing a good ranking on SERPs.
Check them out here.
One of the best tools for keyword planner purposes is SEO PowerSuite if you're looking for a comprehensive solution. Everything you need to improve on-page and off-page SEO is included in its complete toolkit. Along with essential keyword research tools, you'll also get mobile and social media optimization options.
SEO PowerSuite also offers thorough SEO audits, rival ranking tracking, SEO reports, white-labelling reports, link administration and backlink history, and cloud storage for up to 400 projects!
Check them out here.
The keyword research and analysis tool KWFinder was created by Mangools, a developer renowned for producing the best keyword research and analysis tools across all categories. For help getting started, check out their beginner's guide.
Finding keywords with low SEO difficulty is simple thanks to the KWFinder platform, which also offers a ton of other helpful features.
Exceptional qualities of this keyword planner include the following:
Check them out here.
Long-tail keywords have become the new trademark for SEO, which is no secret. The Long Tail Pro keyword tools create long-tail keywords for niche websites and even have a cult following among writers for micro-niche websites.
Long Tail Pro displays a summary of data about your keyword, similar to most excellent keyword tools, emphasizing how you compare to your rivals on Google's first page of results.
It can help you determine how you rank compared to your rivals by allowing you to look at your keyword's top search engine results.
You can also enter particular keywords you want to monitor, allowing you to track changes in your content's position over time.
Check them out here.
To monitor the health of your website, use Majestic, an all-purpose SEO tool. It's the perfect tool for new blogs and small businesses that need more funding for extensive, intricate SEO support.
Their outstanding qualities include: One toolkit contains all SEO features, looking for phrases with clear targets, and studying the search volumes of the competition—integrity versus authority graphs for website analysis.
Check them out here.
Although it's an essential tool, Keyword Tool can be helpful if you're looking for a list of long-tail keyword suggestions related to one you already have in mind. Furthermore, using the most basic version of it is completely free; no account is even required.
The long-tail keyword options generated by Keyword Tool are created using Google Autocomplete. The search terms that search engine autocomplete suggests they are determined by various variables, such as how frequently users have previously searched for a given word.
Using this tool, you can learn more about what people are looking for related to your topics. For instance, bloggers might use a tool like this to come up with blog post titles that will perform well in search.
Once more, the free version does nothing but generate additional keyword suggestions in alphabetical order; it offers no information on search volume or cost per click (CPC). You'll need to upgrade to Keyword Tool Pro to obtain that information. You can export the keywords from the Pro version for content creation, search engine optimization, CPC/PPC campaigns, or other marketing initiatives.
Check them out here.
Many other tools, such as the Google keyword planner, require running a Google ads account. However, that tool is only available for Google trends.
Now that you know the best keyword research tools for SEO, it's time to consider digital marketing for your SEO needs. Khepri Digital is the best company in the field. This digital marketing agency in Singapore focuses on making your website the best it can be to reach the top of Google trends and other search engines. You can also check our ultimate list of the best free tools for keyword research, fit and necessary for any SEO consultant in Singapore to broaden their tool options in keyword research.
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