Khepri Digital Articles

Because Google and other search engines compare keywords to determine the relevance of the content on your website, keywords will always be a crucial component of SEO. The challenging part is determining how many keywords to use on your web page. If you use too little, your page won't become part of the top-ranked pages. If you use it excessively, your website might be penalized.

There is no time when you can sit back and be happy that your web page is always at the top of search engine results pages (SERPs).Although you may have succeeded today, a search engine optimization expert's work is never finished, even with countless SEO tools and extensive keyword research. It would help if you stayed on top of changes because any modification to the Google ranking factor or the content of rival websites could push you out of the top spot.

With the ever-changing algorithm on search engines, the best content strategy is keyword research. More than half of any activity online starts with Bing or Google search.The two main objectives of keyword research are finding out what your target audience is looking for online and determining what it will take to rank for those terms in search engines.

With the amount of available keyword research tools, how do you know which is the best? Finding the right keywords can be tricky, especially when considering the keyword difficulty of your idea. A few tools are good at identifying keywords but only offer other keyword research tools.

Have you ever heard of "social media marketing" and "digital marketing"? If you have, then you're aware that Digital Marketing vs Social Media Marketing is a widespread debate. Today we'll examine the top differences between social media and digital marketing.

If you're starting a new website from scratch, let me share with you some steps and strategies that my team at Khepri Digital took to grow a relatively new Elderly Care service website by 250% in just 3 months. Our content-driven strategy is used for many of our current clients and can be used to deliver some quick, quick wins.